You’re a savvy, patriotic person, so I’m sure you’d heard of “gold star families” before the Democratic National Convention.  If not, don’t feel ashamed. The memory of our fallen soldiers may always be in our hearts, but it isn’t always in our search history.

The graph below represents the popularity of the search term “gold star families”  between January 1, 2004 and August 7, 2016.  You probably know the cause of the second spike.  But do you know the cause of the first?