Tell me if this sounds familiar.

A movie is coming out next year that really sounds like fun. It’s a Hollywood blockbuster type of production. Maybe it’s some Marvel picture. Maybe it’s the next installment of Star Wars. In any case, the teasers and trailers have primed you for this event.

Then December (or July) rolls around. You see the film and it is BIG. I mean, the soundtrack rattled your fillings. The 3D graphics sent a jet engine splashing into your White Russian. It was everything you hoped for except for one thing…the story sucked. So bad in fact that when you watched it on cable a few months later, you couldn’t even finish. Then you come to find out that it set a record for tickets sold.